- Mar 26, 2004
In England's "second city" Birmingham in 1986 a formula 3000 motor race using local roads was organised for the first time. One of the largest car dealers of the city at the time were on the main road into the city from the south west: Bristol Street Motors. Because the site had a large forecourt it was decided that it would be the best place to have the pit lane. This was something of a coup for Bristol Street Motors and they were not slow in capitalising on it through advertising etc.
I had contacts in the vehicle industry as I had recently left a job with a vehicle delivery company and through them learned that they had come very close to shooting themselves in the foot: one of the advertising suggestions had been "Come to Bristol Street Motors: we are the pits!"